Senior Brand and Marketing Manager
Visa sponsorship
Sales & Marketing · Sydney, NSW, Australia · Full-Time · Discussed at interview · Visa: Employer sponsored
Launching a premium car marque in a new country does not happen often, and the Sydney team behind one is looking for a Senior Brand and Marketing Manager to lead it. The job is to take a global brand and give it a clear Australian voice, from the first launch campaign to long-term customer programmes.
You would own the marketing plan and budget, run campaigns across digital, CRM, media, retail and events, manage agencies and work closely with senior leadership, sales and product teams. It suits a marketer who enjoys building from the ground up and moves comfortably between strategy and delivery. The work rights condition is set out in the last requirement.
Your CV should show the launches you have led, the channels you have run and the results you can measure. Highlight your brand launch campaigns with Build AI CV.
Key Responsibilities
- Own the Australian marketing strategy and annual plans, focused on customer acquisition, brand growth and commercial results
- Plan launch campaigns for the brand, each model and variant, and new offerings
- Run integrated campaigns across retail, experiential, content, CRM, media, social and digital
- Adapt the global brand direction for Australian audiences and build awareness, consideration and demand
- Create customer lifecycle programmes from first contact to retention
- Use research, competitor intelligence and customer insight to guide decisions
- Lead media strategy and channel planning, track campaign performance and report to senior leadership
- Work with PR and communications on launches and reputation, and develop premium events, partnerships and activations
- Build dealer and retail marketing that drives sales while protecting brand consistency
- Collaborate with sales, product, aftersales, customer experience and network teams
- Brief and manage creative, media, digital and specialist agencies on timelines, deliverables and expectations
- Manage the marketing budget, improve engagement and return on investment, and set up processes, frameworks and reporting as the team grows
Requirements & Eligibility
- Senior experience across strategic, integrated, product or brand marketing
- A record of successful multi-channel campaigns
- Background in automotive or another premium, luxury or high-consideration consumer category; technology, travel, financial services, premium consumer goods or related backgrounds will also be considered
- Good understanding of Australian consumers and the competitive market
- Experience with a new brand, product or market entry, or a major commercial launch, is advantageous
- Sound knowledge of experiential marketing, content, media, CRM, digital marketing and brand development
- Able to link long-term brand strategy with short-term commercial goals
- Able to adapt global or regional marketing strategies for local markets
- Commercial and financial sense, including managing marketing budgets
- Proven ability to manage agencies, suppliers and outside partners
- Excellent communication, presentation and stakeholder management, with the ability to influence senior stakeholders and work across functions
- Well organised with strong project management, and comfortable in a fast-moving workplace where processes and priorities change
- Proactive, commercially minded and highly accountable
- Relevant tertiary qualification in Marketing, Business, Communications or a related field
- Australian work rights or eligibility for employer-sponsored employment, and able and willing to work within the nominated Australian state
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